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Privacy Policy

Last updated: May 30, 2026

At Gulf Shores Beach Life (“we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard information when you visit gulfshoresbeachlife.com, book a stay at one of our beach houses, or otherwise interact with us.

Contact Us

For privacy questions or to exercise the rights described below:

Information We Collect

Information You Provide

  • Booking and inquiry information — name, email address, phone number, travel dates, guest count, and special requests when you book a stay or request rates and availability.
  • Payment information — credit card and billing details. Payments are processed by our booking provider and third-party payment processors; we do not store full card numbers on our servers.
  • Communications — content of emails, contact form submissions, Google Ads lead form submissions, and any other messages you send to us.

Information Collected Automatically

  • Device and usage data — IP address, browser type and version, operating system, referring URL, pages visited, time on page, and similar diagnostic data.
  • Cookies and similar technologies — small files that help our site function, remember preferences, and measure performance. See “Cookies and Tracking Technologies” below.

How We Use Your Information

  • Process bookings, send confirmations, and provide check-in information.
  • Respond to inquiries about rates, availability, and the properties.
  • Operate, maintain, and improve our website and services.
  • Send transactional emails (booking confirmations, payment receipts, check-in details).
  • Send marketing communications when you have requested them; you can unsubscribe at any time.
  • Measure the performance of marketing campaigns, including Google Ads and Meta/Facebook ads.
  • Detect and prevent fraud and protect the security of our website.
  • Comply with legal obligations.

Third Parties We Share Information With

We share personal information only with service providers that help us operate the business. These include:

  • Guesty — our property management and booking system.
  • Google — Google Analytics 4, Google Ads, Google Tag Manager, and Site Kit, for website analytics and advertising measurement.
  • Meta (Facebook/Instagram) — for advertising measurement via the Meta Pixel.
  • Email, form, and automation providers — WPForms and Zapier for processing form and lead submissions and delivering messages.
  • Payment processors — to securely process credit card transactions.
  • Hosting and performance providers — including NitroPack for site optimization.

We do not sell your personal information to third parties.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies for the following purposes:

  • Strictly necessary — required for the site to function, including booking widget sessions.
  • Analytics — Google Analytics 4 to understand how visitors use the site.
  • Advertising — Google Ads conversion tracking and the Meta Pixel to measure ad performance and show relevant ads.

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

Data Retention

We retain booking and inquiry records for as long as necessary to provide our services, comply with tax and legal obligations, resolve disputes, and enforce our agreements. Analytics data is retained according to the default retention periods of the services we use (Google Analytics: 14 months by default).

Your Privacy Rights

California Residents (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect about you and how we use it.
  • Request access to or a copy of your personal information.
  • Request deletion of your personal information, subject to certain exceptions.
  • Request correction of inaccurate personal information.
  • Opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising. We do not sell personal information, but we may share data with advertising platforms as described above; contact us to opt out.
  • Not be discriminated against for exercising these rights.

EU/EEA, UK, and Swiss Residents (GDPR)

If you are located in the EEA, the UK, or Switzerland, you have the right to:

  • Access the personal data we hold about you.
  • Rectify inaccurate or incomplete data.
  • Request erasure of your data (“right to be forgotten”), subject to certain exceptions.
  • Restrict or object to processing of your data.
  • Receive your data in a portable format.
  • Withdraw consent at any time where processing is based on consent.
  • Lodge a complaint with your local data protection authority.

The legal bases for our processing are: performance of a contract (when you book a stay), legitimate interests (operating and improving our business), consent (where required for marketing cookies), and compliance with legal obligations.

How to Exercise Your Rights

Email guestinfo@gsbeachlife.com or call 918-739-8411. We will respond within 30 days (45 days for CCPA requests, with a possible extension). We may need to verify your identity before fulfilling the request.

Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us and we will delete it.

Security

We use reasonable technical and organizational measures to protect your personal information. No method of transmission over the Internet is 100% secure, however, and we cannot guarantee absolute security.

International Data Transfers

We operate in the United States. If you visit our website from outside the U.S., your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those of your country.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Last updated” date at the top. We encourage you to review this page periodically.

Contact

Questions or requests regarding this Privacy Policy: